Joost Wichman appeared a lot in the media over the past few months. Of course, his first ever World Cup win contributed to this. The list is pretty impressive:

Nike ACG: video commercial
Bikefreak Magazine NL: Cover + Moab story
Mountainbike World IT: Cover
FHM NL: Interview
Mountainbikeplus NL: Interview
Mountainbike Freeride CZ: Bikepark check + DVD
Gezondheidplus NL: Cover + Interview
Mountainbike Rider GER: several
Schwalbe, UFO and Giant dealer info
And much more...

Check out some examples in the PRESS-section!